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Google rolled out its first Penguin update in April, 2012 to penalize sketchy link building exercises, a technique used to manipulate rankings on SERPs. Since then, Penguin 2.0 and Penguin 3.0 were released to target link building schemers and counter black hat practices. The latest update Penguin 4.0, rolled out in September, 2016 has the following advantages:

  • Real time analysis – Penguin 4.0 algorithm can penalize sketchy link building exercises on a real time basis. Google crawlers can penalize your rankings as and when they index your website.
  • Faster Impact – You no longer have to wait for a Google update to begin regaining your lost rankings. You will begin to see the results of our Detox Process within a few days.
  • Penalty for pages – Earlier the full website was penalized for ‘Link Building Wheeling Dealing’. The new update is “granular” which means specific pages could be penalized while the rest of your website can continue to enjoy its SERP rankings.

We have always used white hat link building practices to help our clients maintain their SERPs rankings. However, we offer the Link Detox Process to help clients regain rankings lost to Google Penguin updates.

Core services in Google penalty:


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Lorem ipsum dolor sit amet, consectetur adipisicing elit. Repudiandae odit iste exercitationem praesentium deleniti nostrum laborum rem id nihil tempora. Adipisci ea commodi unde nam placeat cupiditate quasi a ducimus rem consequuntur ex eligendi minima voluptatem assumenda voluptas quidem sit maiores odio velit voluptate. Lorem ipsum dolor sit amet, consectetur adipisicing elit. Repudiandae odit iste exercitationem praesentium deleniti nostrum laborum rem id nihil tempora. Adipisci ea commodi unde nam placeat cupiditate quasi a ducimus rem consequuntur ex eligendi minima voluptatem assumenda voluptas quidem sit maiores odio velit voluptate.

We are happy to conduct a free audit for your website.